Books
Art Media Design
by Richard Lamond
‘Art Media Design’ is a comprehensive reference to the elements, processes, and semiotics of visual design.
As a conceptually based book it is fully illustrated, with each design concept being explored across a double page spread.
The book is large format 260mm x 330mm with over 400 pages.
Currently the illustrations and final edit are being completed for publication later in 2007.
Introduction
This book started when I was looking for a reference in visual design. Once I saw the need for a book such as this I then worked on the concept, that was in 1991. From then on I have been working with it part time in one way or another.
I have enjoyed exploring, creating and experimenting with various arts and crafts as part of the book’s development. Both the writing and the exploration demanded my time and energy, each competing for attention.
The order of the chapters loosely links with a design process.
Though a design can start anywhere in the book, the flow from structure to the final design mirrors the process I loosely follow in my art.
I’m often asked whom is the book written for? Mostly me, and all
Thanks to all those who have guided, influenced and supported me, my life and my art.
Especially my parents, family, friends and my wife, thanks Gail.
Richard Lamond, 2006
email contact: info@southernswell.com.au
Designing
Designing Overview
Art
Subject - Artist - Audience
Ideas
Creativity
Design Issues
Design Response
Message
Audience
Audience Overview
Sensory Interest
Seeing Colours
Perception Order
Media Reality
Communication
Audience Attention
Engage the Audience
Desire & Response
Visual Information
Visual Information Overview
Information Objects
Viewing Information
Information Types
Modes, Roles & Channels
Information Representation
Visual Roles and Purpose
Selecting Illustrations
Signs and Symbols
Sign and Symbol Types
Illustration
Illustration Overview
Types
Media
Portraits and Public Relations
Posing
Character and Representation
Drawings
Artistic Impression
Composite Images
Graph Types
Making Graphs
Charts & Tables
Maps
Diagrams
Instructional Illustration
Camera
Camera Effects
Lens Range
Lens Effects
Layout Grids
Grids Overview
Measurement
Proportions
Viewer
High
Low
Layout Plan
Frame Shapes & Formats
Layout Shapes
Visual Rhythms
Tone and Colour Plans
Linking Plans
Depth Plan
Depth Cues
Perspective
Page and Column Set-up
Composition
Composition Overview
Qualities of Forms and Elements
Viewer Attraction
Selecting Elements
Combining Elements
Unity
Element Contrast
Connect Elements
Cropping
Balance
Interaction
Links
Arrangement
Subject Placement
Spacial Context
Dimensions
Time
The Unseen
Image Mood
Mood Effects
Movement
Movement and Space
Motion in Movies
Motion in Still Images
Planning Motion
Editing Film
Samples
As the book is still in development there are no available samples.
I imagined the book would be smaller, but this data sculpture began to define itself. As I worked it expanded in some areas, and contracted in others.
Several chapters have been written, only to be deleted from this book. It is alright though, they are now part of further books that will follow, and expand upon this one.
Richard Lamond, 2006
Two books are nearing completion; ‘Art Media Design’ and ‘Visual Communication Dictionary’
These will form the basis for the expansion of our catalogue, with more books in development.
Visual Communication Dictionary
by Richard Lamond
The dictionary is a parallel development to ‘Art Media Design’. Where ‘Art Media Design’ is a conceptually based book, the ‘Visual Communication Dictionary’ uses alphabetical order. The conceptual structure remains as a cross reference, but there are no illustrations.
The dictionary is A5 format, with about 2500 entries over 250 pages.
It will be ready for publication in 2007.
Graphic Elements
Graphic Elements Overview
Elements
Space
Graphic Points
Line
Line Variations
Graphic Lines
Geometric Shapes
Informal Shapes
Colloquial Shapes
3 Dimensions
3D Shape
Letter Graphics
Colour
Colour Overview
Colour Descriptions
Colour Strength
Colour Value
Colour Ranges
Colour Display
Design & Colour
Colour Attributes
More Colours
Tone
White
Black
Grey
Reaction to Colour
Colour Guide
Colour Palette
Harmony & Discord in Colour Chords
Colour Contrasts
Colour Balance
Colour Enhancement
Colour and Depth
Colour & Information
Colour Effects
Light
Light Overview
Lighting Types
Light Variety
Sun Light
Shadow
Tonal Contrast
Tone Scales
Light Application
Light Direction
Lighting Setup
Texture
Texture Overview
Surface
Random
Texture
Pattern
Density
Texture Value
Texture Variation
Graduations
Impact of Texture
Composition
Typography
Typography Overview
Alphabets
Text Measurement
Spacing Control
Font Attributes
Font Variety
Font Families
Select Fonts
Legibility
Readability
Fonts Value
Text Differentiation
Text Use
Typographic Alignment
Headline Style
Headline Embellishment
Body Text
lowest order text
Text Layout Design
Punctuation & Layout
Coding and Grouping Information
Font Samples
Table of Contents
